Iconic South African brand Iwisa No.1 has launched a designer search to mark its 70th anniversary, inviting a new generation to reinterpret a heritage staple.
Iconic South African brand Iwisa No.1 has launched a designer search to mark its 70th anniversary, inviting a new generation of designers to reinterpret a heritage staple for the present.
The initiative pairs nostalgia with reinvention — a recognition that heritage endures only when it is willing to be remade.
Iwisa's bet is that 70 years on, its most valuable asset is the permission to evolve.
A brand does not turn 70 by staying the same. It turns 70 by staying true while changing.
Zanele Mthembu writes on fashion, food, travel and culture from across the continent.
The South Africa Fashion Awards 2026 ceremony takes place on 3 October at Hotel, bringing together 21 categories of nominees for a defining industry night.
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