Search Republic Africa Magazine
2 results for “African consumer”
SocietyAnalysis
The New African Premium: Why Meaning Matters More Than Status
Across the continent, a quieter idea of luxury is taking hold — one measured in meaning, provenance and intention rather than logos and ostentation.
Lerato Mokoena· South Africa· 10 Sept
BusinessAnalysis
The Freshness Advantage: How Mentos Is Building Relevance in a Changing African Confectionery Market
For an industry built around small pleasures, the confectionery market is undergoing a significant transformation. Consumers are becoming more deliberate about what they buy, where they buy it and what they expect from the brands they choose.
Kabelo Ndonyane· South Africa· 3 Sept